Luxury fashion has a plus size problem

Luxury Fashion Has a Plus Size Problem

By now, the numbers and issues surrounding the plus-size market should be familiar: Despite the fact that the plus-size apparel market was worth an estimated $21.4 billion in 2016 – representing a growth of 6 percent – and the fact that two-thirds of American women are above a size 14, there remain huge gaps in the retail space for plus-size consumers looking to get involved in fashion.

How retailers make plus-size fashion pay off

How retailers make plus-size fashion pay off

As more fashion brands step into plus sizes, they’re bucking a common excuse that the industry has long fallen back on when defending their lack of plus sizes: cost and resources. But now that size inclusivity is trending, thanks to vocal customers, e-commerce’s limitless aisles and the industry’s upward growth trajectory, brands are finally putting dollars behind fashion for 67 percent of the population.

Better Late Than Never? The Fashion Industry Is Finally Embracing The Plus-Size Woman

Better Late Than Never? The Fashion Industry Is Finally Embracing The Plus-Size Woman

The fashion industry has long ignored the plus-size market, the fastest- growing segment in US women’s fashion. The industry is starting to embrace size inclusivity, as Nordstrom integrates plus size fashion in with regular sizes and Express is expanding its range. Other brands are catching on.

navabi, the ‘global leader in plus size fashion’: a rare example

Ecommerce Pureplay navabi Announces 8-Figure Investment Round with Verdane Capital – Ecommerce Guide

Pureplay international ecommerce retailers tend to fit into one of two categories: Small niche retailers with lowish growth potential. Very large monoliths like Amazon, Alibaba, JD.com, Zalando, who manage growth by investing huge amounts upfront in each market. The third category – good growth, profitability, international reach – seems much rarer.