How Navabi’s founders discovered a plus-size gap in the market

How Navabi’s founders discovered a plus-size gap in the market

As plus-size fashion grows its profile on the high street, Bahman Nedaei and Zahir Dehnadi have not been surprised. The childhood friends and lifelong entrepreneurs Bahman Nedaei and Zahir Dehnadi were warned that plus-size women would not buy high-quality, trend-led fashion but, determined to prove the naysayers wrong and tap into what they saw as an under-represented market, the duo started plus-size etailer Navabi in Germany in 2009.

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