Plus-size shoppers were first movers on buying clothing online

Nadia Boujarwah, CEO of Dia&Co: Plus-size shoppers were first movers on buying clothing online

In the face of constrained supply and few distribution channels, plus-size women were quick to move online to shop for clothes, according to the CEO of plus-size e-commerce company Dia&Co, Nadia Boujarwah. “This is absolutely a digital community,” Boujarwah said at Recode’s Code Commerce event in New York City.