Author: ps.m

The average British woman owns clothing that spans four different sizes

Ever tried a dress on in one shop and it fits perfectly, but then tried one on in the same size in another shop and it’s a real squeeze to get into? Don’t worry – you’re not alone…

A Sea Change in Plus-Size Fashion

This line appears to mark a sea change that’s much bigger than one clothing line. Plus-size shoppers have been complaining about being left out of fashion for ages, but with the advent of social media, their complaints have gained both specificity and momentum online.

Walmart plans to acquire plus-sized fashion startup Eloquii for $100 million

Last year, Walmart spun up a new team tasked with creating new ways to differentiate from Amazon in the long term. One answer: Incubating and acquiring digital-native brands that have direct relationships with customers and appeal to younger generations of shoppers – and won’t be sold on Amazon.

US Plus-Size Apparel: Reviewing the $46 Billion Opportunity

The average American woman wears a size 16-18, according to a recent study, and women’s plus-size clothing sales have been growing faster than total apparel sales in the US, according to market research firm The NPD Group (NPD). The firm forecasts that the plus-size market will grow at an average of 4% annually from 2015 to 2020.

The $20-billion plus-size fashion market is a missed opportunity

After our feature about fast fashion, we heard from a different – and vocal – segment of the market: plus-sized women. “I’d love to see a piece diving into why such a large percentage of the buying public are ignored by retailers and fashion brands,” one person wrote.

Luxury Fashion Has a Plus Size Problem

By now, the numbers and issues surrounding the plus-size market should be familiar: Despite the fact that the plus-size apparel market was worth an estimated $21.4 billion in 2016 – representing a growth of 6 percent – and the fact that two-thirds of American women are above a size 14, there remain huge gaps in the retail space for plus-size consumers looking to get involved in fashion.

How retailers make plus-size fashion pay off

As more fashion brands step into plus sizes, they’re bucking a common excuse that the industry has long fallen back on when defending their lack of plus sizes: cost and resources. But now that size inclusivity is trending, thanks to vocal customers, e-commerce’s limitless aisles and the industry’s upward growth trajectory, brands are finally putting dollars behind fashion for 67 percent of the population.

Plus Size: Inclusivity trends in the contemporary market

Encouraging as it is to follow the discussion around the need for larger sizing and to observe the visibility of fuller-figured influencers and models, some questions remain around how much the market has fully embraced this long-neglected consumer.

The $20-billion plus-size fashion market is a missed opportunity

After our feature about fast fashion, we heard from a different – and vocal – segment of the market: plus-sized women. “I’d love to see a piece diving into why such a large percentage of the buying public are ignored by retailers and fashion brands,” one person wrote.

Nordstrom wants brands to embrace the ‘size spectrum’

The company has made it clear that it’s committed to the size-extension initiative, and will be focusing marketing efforts across all of its media on including women of different sizes and body shapes. It’s also changing the way sizing is represented on the sales floor and online.

Better Late Than Never? The Fashion Industry Is Finally Embracing The Plus-Size Woman

The fashion industry has long ignored the plus-size market, the fastest- growing segment in US women’s fashion. The industry is starting to embrace size inclusivity, as Nordstrom integrates plus size fashion in with regular sizes and Express is expanding its range. Other brands are catching on.

This Ad Shows the True Meaning of “Beach Body Ready”

As the weather gets warmer, talk about getting your “beach body” ready also heats up. While that talk often includes potentially harmful conversations about dieting or weight, one plus-size fashion brand is redefining the conversation with an incredible new ad.

How to Make Your Brand Size Inclusive

NEW YORK, United States – Jill Wenger, founder of cult New York-based boutique Totokaelo, used to find shopping at her own store a challenge. “I would select approximately 2,400 styles each season for Totokaelo. Out of those, around a dozen would fit me without alterations,” said Wenger.

Finally! Clothes cut to fit the great British body

While average British woman is size 16, only 20 per cent of market is plus-size T rouble is the fact bigger sizes are often simply scaled up versions of a size 10 Now, retailers are beginning to specifically design clothes for curvier women For years now, a paradox has existed in fashion.

Why the high street is failing plus-size women

If you are below a size 16 you will never fully understand the misery that comes with clothes shopping. I’m not saying you can’t relate in some way, or that finding a bikini when you have small boobs is an easy chore by any means, but you do have options.