Eloquii Aims To Fill Gap In $18 Billion Plus-Size Market For On-Trend Fashions

Eloquii Aims To Fill Gap In $18 Billion Plus-Size Market For On-Trend Fashions

Scroll through plus-size outfitter Eloquii’s new editorial hub and you’ll see well-known fashion bloggers showing off their weekend looks. You’ll see highlights from industry events like June’s CurvyCon, and you’ll see a curated photo-stream of the brand’s fans in their favorite outfits on Instagram, tagged with Eloquii’s popular #XOQ hashtag.

How Navabi’s founders discovered a plus-size gap in the market

How Navabi’s founders discovered a plus-size gap in the market

As plus-size fashion grows its profile on the high street, Bahman Nedaei and Zahir Dehnadi have not been surprised. The childhood friends and lifelong entrepreneurs Bahman Nedaei and Zahir Dehnadi were warned that plus-size women would not buy high-quality, trend-led fashion but, determined to prove the naysayers wrong and tap into what they saw as an under-represented market, the duo started plus-size etailer Navabi in Germany in 2009.

Why do women’s clothes never fit quite right? An Edmonton researcher has a theory

Why do women’s clothes never fit quite right? An Edmonton researcher has a theory | Metro Edmonton

A University of Alberta researcher is unravelling why some women have such a hard time finding clothes that fit. Dr. Anne Bissonnette with the Department of Human Ecology has launched an exhibit called Misfits: Bodies, Dress and Sustainability, that argues women’s clothing designs are impractical and outdated.