How retailers make plus-size fashion pay off

How retailers make plus-size fashion pay off

As more fashion brands step into plus sizes, they’re bucking a common excuse that the industry has long fallen back on when defending their lack of plus sizes: cost and resources. But now that size inclusivity is trending, thanks to vocal customers, e-commerce’s limitless aisles and the industry’s upward growth trajectory, brands are finally putting dollars behind fashion for 67 percent of the population.