Plus-Size Lingerie Turns Into Rare Growth Market in U.S. Apparel

Plus-Size Lingerie Turns Into Rare Growth Market in U.S. Apparel

Ask any woman. Shopping for bras is a pain, sometimes literally. And if you’re what they call curvy? Good luck with that. But there’s fresh hope on the plus-size horizon, with brands including Calvin Klein and specialty retailers such as Brayola introducing more brassieres in 40DD and beyond.

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