Size matters: New companies provide stylish clothing to women in expanding big, tall market

Size matters: New companies provide stylish clothing to women in expanding big, tall market

Fashion designers are influenced by what they see on the street – and, increasingly, by the size of the people on the street. Full-figured celebrities like Serena Williams, Ashley Graham and Kim Kardashian are embracing their curves, body acceptance campaigns are on the rise, and the average American woman is growing, too – from a size 14 in 2010 to a size 16-18 today, according to a 2016 study by Washington State University researchers.

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