US Plus-Size Apparel: Reviewing the $46 Billion Opportunity
The average American woman wears a size 16-18, according to a recent study, and women’s plus-size clothing sales have been growing faster than total apparel sales in the US, according to market research firm The NPD Group (NPD). The firm forecasts that the plus-size market will grow at an average of 4% annually from 2015 to 2020.
